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Off-Page Work – POP Academy
The Ultimate On-Page SEO Workflow
Introduction
Why a scientific approach to on page optimization matters
The power of the POP Optimization Score
The POP on page process
Target page keyword research
The reverse silo: how it works
Avalanche content theory and how it fits in with your reverse silo
1 Topic
Update to Avalanche Theory from Kyle
Supporting Page Keyword Research
3 Topics
How to find your Traffic Tier
How to discover keywords for your Supporting Pages and link them within your silo
How to sort your selected keywords into your Content Plan
Creating & optimizing the content for your Target Page
How to create & optimize your Target Page
5 Topics
Getting a POP score on your Target Page
Optimizing the Target Page content for Google
Using POP AI to optimise your Target Page
Human editing your optimised Target Page
Publishing your optimised Target Page
Creating & optimizing the content for Supporting Pages
How to create & optimize your Supporting Pages
3 Topics
How to run a POP report on you Supporting Page that does not yet exist
Creating your 1st Supporting Page using POP AI
Human editing your optimised Supporting Page & publishing it to your blog
You’ve published your first silo, well done!
While you are waiting for results…
Optimizing Schema on your Target Page
Optimizing Your Site for EEAT
Monitoring Your Page in Watchdog
How to Setup POP Watchdog
Off-Page Work
Scale Up!
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The Ultimate On-Page SEO Workflow
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