How High Voltage SEO achieved a 437% increase in clicks for non-branded keywords

Recap

High Voltage SEO got approached by a B2B company in a niche market – cultural awareness training, practical reconciliation, and allyship accreditation. The company struggled to increase leads and awareness for their training programs, particularly targeting large corporate contracts. They hired High Voltage SEO to help increase traffic and generate more leads.

By combining POP with High Voltage SEO’s own SEO workflow, the client drove a 437% increase in clicks and a 427% increase in impressions for non-branded keywords, with a 2.6% improvement in click-through rate and a 20.1% improvement in average position.