How Somebody Digital achieved a 94% increase in revenue in 6 months

Recap

Facing a decline in revenue in the CPAP machine category despite ongoing efforts in SEO, paid media, and CRO, a client of Somebody Digital, who offers sleep apnea solutions, simultaneously launched a new category for home sleep tests. With budget constraints and strict compliance requirements preventing them from making unverified claims, Somebody Digital had to carefully plan and execute an SEO strategy. The goal was ambitious: to boost revenue by 50% through organic traffic and see a 50% increase in site visits.

As a result of their SEO efforts over six months, Somebody Digital surpassed the original 50% revenue target by 48%, achieving a remarkable 94% increase in revenue and a 122.3% rise in transactions in Q4 2022 compared to Q4 2021. By leveraging POP for content improvements, they transformed the healthcare website into a go-to resource for CPAP customers while simultaneously boosting the user experience.